Mascots serve a lot of roles. They’ll be shooting a t-shirt cannon one minute, doing back flips through a ring of fire the next, or intimidating the opposing team. Whatever their shtick, the connective tissue is this – their main job is to create human emotion and a lasting memory. When it comes to sports,Continue reading “They’re Gr(rrr)eat!”
Category Archives: Marketing
It was Rome, not Hallmark
You may be sitting here thinking “Ugh, tomorrow is Valentine’s Day. Another holiday created by the greeting card industry” and you may be surprised to hear that you’re not *totally* wrong, but there’s more to it than a conspiracy launched by Hallmark to steal dollars and break hearts. While American’s drop close to $30 billionContinue reading “It was Rome, not Hallmark”
No Purchase Necessary
We’ve all done it whether we want to admit to or not. We’ve dug to the bottom of packed cereal boxes or popped the caps off countless Pepsi bottles. Or, if you were like me at 8 years old, maybe you monitored the street outside of your home for a roving camera crew holding balloonsContinue reading “No Purchase Necessary”
Must Have Been an Earworm. (Ew, a what?)
It’s the morning after the Grammy’s, and I for one, can’t get Billie Eilish out of my head. Perhaps it was the fact that she nearly swept the awards alst night, keeping her song playing for what seemed like every 5 minutes. Or, maybe it’s something more scientific – and maybe even something in commonContinue reading “Must Have Been an Earworm. (Ew, a what?)”
The Brooklyn Introvert 